Experts analysts are watching that television is being displaced by the integration of the Internet. The emergence and development of this digital medium has spread rapidly becoming indispensable tool that covers various activities both professional and private individuals. In general, users Spaniards use the Internet to particular level, primarily to use e-mail or instant messaging, in addition to seeking information.

Recent studies on consumption of different media indicate that increasingly more time is intended to be connected to the network, which means reducing the time spent on other activities such as reading or watching television. In fact 27 per cent of those interviewed said that spends less time in front of the TV over the Internet. The analysis of the results of these studies, reveals that Internet users also remain more time to personal relationships as family and friends.

The television has been and for the moment is the first means of communication par excellence, but the trend is drawing is that it is finding threatened by the Internet. The online media has only just begun and observed a huge potential to eventually become the most important means of communication. The saturation television advertising that is suffering is a factor that aggravates the disinterest of the viewer, zapping is a permanent practice in the conduct of the hearing, and it reveals dissatisfaction of the public.

Young Europeans spend more time in front of the computer not the TV. The interactivity that the Internet offers is the big attraction: social networks, access any information, downloadable games and videos, communicate with anyone in the world through a chat or mail, among many other applications them becomes active subjects involved, participate and exchange.