The first objective is to grab televisions the widest audience possible. The professionals studied and evaluated programming to viewers in addition to competition, with the aim of choosing those strategies that can attract and retain the highest volume possible audience.

It is vitally important to establish some interesting content and order of schedules programming. The more audiences get more value for advertisers purchase advertising to invest in their advertising campaigns.

Professionals attach greater importance to the schedule, that the content itself, as, you know, that his success is due more to the time of issuance that the program itself. On the other hand, it can be said that the promotion of programmes produced very good results, and it can be channeled by external means to own television channel, thus striving, attract a new audience and maintain what's already there.