The television stations were using certain strategies to develop programming in a way that captures most number of viewers, and eventually achieve greater audience. Each time, develop more sophisticated techniques and precise.

Among many others, there is a technical location as the location of each program on the grid. The counter or stunting, seeks to destabilize the channel competition frequently changing the television spots.

Or, the daily strip, which is to deliver at the same time every day of the week the same product is intended programming horizontal loyalty to the public. Another strategy taking into account the location of the program, is the brinding or models, namely the programme is beginning a few minutes before the channel competition, so that viewers who have already begun to see it being captured in it.

Whoever leads the program is also a parameter on which sets another type of programming strategies, for example, the crossover phenomenon, uses popular characters with or intervene actively in the programme to strengthen its inception, or maintain the interest of the audience.

Another formula is to hire the presenter or presenter of the program belonging to channel competition, so that probably drag in a large number of spectators.